We help companies create more demand for their products and services. That’s all we do.
Are you struggling to provide better and more leads to your sales team? Are your revenue goals getting further and further out of sight? Is your creative mojo sagging as demands by your board and senior management increasing? 28Marketing can help.
Inbound Lead Generation
We’ll help you implement effective lead generation programs designed to help you focus on those activities that lead to closed deals.
From landing page design, web content assessments, and progressive profiling, we’ll help you identify the best leads both at the top and the middle of your sales funnel.
You have leads coming into your system through Lead Generation efforts, but what happens next? This is where Lead Management comes in. Who owns it? What are they supposed to do? How do you avoid letting hard work slip through the cracks in your organization?
We’ll help you streamline the processes of lead assignment, and who is supposed to take the next action. We’ll help you define the SLA, track it, measure it, and manage it. You’ll know which parts of the process are healthy and which ones are not.
What do you do when you get a lead? Probably one of two things:
- Call them until they disconnect their phone, change their email address and hide under their desks until you go away.
There is a better way. Lead nurturing is the science of staying in front of prospects so they welcome you into their offices and into their lives. The key is coming up with the right message to the right audience at just the right time. We’ve worked with dozens of clients to help develop powerful lead nurturing strategies and we can do the same for you.
Do marketing and sales speak the same language in the Board room? If not, we may need to look at tuning the critical transition points between marketing sourced leads and sales activity. We can help you develop a demand generation playbook that leaves no ambiguity in the organization about whom is responsible for what on a daily basis. What a relief!
Content Marketing and Social Media Strategy
It’s hard to keep up with the latest social media channels. Sometimes finding where your customers hang out is like locating a rare species in the Serenghetti. Will you find more people on Foursquare or is Twitter a better place to dedicate resources? And once you find your customers, what do you say to them? We can help you build a content strategy that allows you to ease into a conversation at your prospects favorite watering hole and keep them engaged with you.
Measurement and Executive Delight
All of your work is academic if it’s not contributing to company revenue growth and profit margin. But how can you translate all your hard work into the language of finance so that your CEO, CFO and Board can properly value you? We’ll work with you on identifying the essential metrics for your organization and develop a strategy to report on those numbers consistently, quarter after quarter.
Using your existing tools (or helping you identify and buy new ones), we can help you know exactly which sources are most effective, which ones yield the best return for dollars spent, and which ones are losers.
Workshops and Strategy
We’re all about teaching you to fish, not just handing you some frozen halibut and walking away. 28Marketing can transform a marketing and sales organization into an efficient demand generation machine in only a few weeks.
Offering both online and in-person workshops and coaching programs, you and your staff will learn the essentials to creating an aligned organization in less time than it takes to fly to a conference, sit through all the sessions and spill coffee on your notes.
Want to learn more?
Sure you do. Let’s sweeten the offer. We’ll spend 30 minutes with you, gratis — no charge — and see if we’re a match for each other. Get in touch today to schedule your complimentary assessment.