About 28Marketing

I’m Steve Gershik. For 25 years, I’ve been creating innovative growth strategies for B2B companies around the world.

Steve Gershik of 28Marketing


Steve Gershik is a seasoned B2B marketing consultant with over two decades of experience in propelling companies toward unprecedented growth. His expertise spans customer marketing, product marketing, demand generation, and brand building. Steve’s tenure includes transformative roles, notably as VP of Marketing Innovation at Eloqua, where he played a pivotal role in the company’s growth from $3MM to $35MM, leading to a successful IPO and acquisition by Oracle.

He’s the visionary behind the Eloqua Experience and Eloqua Markie awards, and co-founded DemandCon, the world’s first demand generation-focused conference. Steve’s consulting prowess extends to technology startups, growth-stage firms, and publicly traded companies, aiming to sculpt modern marketing teams. His history as an entrepreneur, start up and scale-up marketing executive, showcases his ability to drive significant lead volume increases, create innovative marketing functions, and secure prestigious recognitions like the Microsoft Partner of the Year and Forrester and American Business Award winning programs.

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