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Revolutionizing B2B Marketing: Proven Strategies for Sales and Marketing Alignment

As a seasoned B2B CMO with over 25 years of experience, I've witnessed firsthand the tremendous impact that sales and marketing alignment can have on an organization's success. Throughout my

Unveiling the Heart of Marketing: A Framework for Measuring Customer Understanding

  In an era where data reigns supreme, marketing leaders are inundated with metrics designed to quantify performance, engagement, and ROI. However, one critical area remains largely unquantified: our understanding