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## Posts

- [Blog](https://28marketing.com/blog/)
- [Revolutionizing B2B Marketing: Proven Strategies for Sales and Marketing Alignment](https://28marketing.com/revolutionizing-b2b-marketing-proven-strategies-for-sales-and-marketing-alignment/) - As a seasoned B2B CMO with over 25 years of experience, I've witnessed firsthand the tremendous impact that sales and marketing alignment can have on an organization's success. Throughout my career, I've seen countless companies struggle with the consequences of misalignment, from missed opportunities and wasted resources to inconsistent messaging and customer dissatisfaction. In today's
- [CMO's Guide to Building a High Performing Marketing Team](https://28marketing.com/teambuilding/) - As a Chief Marketing Officer, one of your most critical responsibilities is building and leading a high-performance marketing team. A strong, well-rounded team is the foundation for executing successful campaigns, driving innovation, and achieving your organization's growth objectives. But with the marketing landscape evolving at breakneck speed and competition for top talent intensifying, assembling the
- [Emerging Technologies and Trends to Watch in 2024](https://28marketing.com/trends2024/) - As a senior marketer in today's rapidly evolving landscape, staying ahead of the curve is essential for driving growth and remaining competitive. With new technologies and shifting buyer behaviors reshaping the B2B marketing world, it's crucial to understand the emerging trends and innovations that will define the future of our industry. In this post, we'll
- [Unveiling the Heart of Marketing: A Framework for Measuring Customer Understanding](https://28marketing.com/understandingcustomers/) - In an era where data reigns supreme, marketing leaders are inundated with metrics designed to quantify performance, engagement, and ROI. However, one critical area remains largely unquantified: our understanding of the customer. This white paper introduces a comprehensive framework of metrics aimed at measuring customer understanding, argues for their necessity in the modern marketing
- [From Leads to Revenue: Optimizing Your Marketing Funnel for Conversion](https://28marketing.com/leadstorevenue/) - As a senior marketer, you know that generating leads is only half the battle. To drive real business growth, you need to consistently convert those leads into paying customers. But with so many moving parts in the marketing funnel, it can be challenging to identify and address conversion roadblocks. In this post, we'll break down

## Pages

- [Steve Gershik B2B Consulting and Advisory](https://28marketing.com/) - Solving go-to-market challenges for B2B companies globally Steve Gershik provides services for companies needing marketing strategy, team development, demand generation and Buyer Group Marketing (ABM), Retention Marketing and advocacy.
- [Contact](https://28marketing.com/contact/) - Contact EADY TO WORK WITH ME? Let’s get to market together today. Why do B2B companies choose to work with Steve? Proven Growth Catalyst: Elevate your company’s growth trajectory leveraging Steve’s proven success in scaling businesses, guiding companies through monumental growth phases and successful IPOs. Holistic Marketing Expertise: Benefit from Steve’s comprehensive approach to B2B
- [About 28Marketing](https://28marketing.com/about/) - About 28Marketing I’m Steve Gershik. For 25 years, I’ve been creating innovative growth strategies for B2B companies around the world. Steve Gershik is a seasoned B2B marketing consultant with over two decades of experience in propelling companies toward unprecedented growth. His expertise spans customer marketing, product marketing, demand generation, and brand building. Steve’s tenure includes

## Categories

- [Business](https://28marketing.com/category/business/)
- [Leadership](https://28marketing.com/category/leadership/)
- [B2B](https://28marketing.com/category/b2b/)
- [Marketing](https://28marketing.com/category/marketing/)